Dream Hotels & Resorts

The Dream Hotels & Resorts brand required was formulated and developed to usher the then “Dream Vacations” brand into a more client friendly package. The brand refresh and launch included: A complete visual language; logo design and various branding and digital touch points.

The concept of the deck chair was employed to have a universal approach and heavily inspired by and synonymous with leisure and travel. It needed to be adaptable and function both as a corporate and consumer facing brand.