#DIRTYWEEKEND campaign site

The #DIRTYWEEKEND campaign site was part of a larger #LIVELOVESA campaign which was created to showcase destinations that appealed to weekend warriors.It encouraged consumers to spend their time at the family of destinations that Dream Hotels & Resorts had in their portfolio. Emphasis was placed on drawing the user in with intriguing visuals and punchy copy. The 5 panel parallax scrolling site was simple and focussed on conversions by including a simple narrative and clear call to action with minimal entry fields.