Summary.
The #LIVELOVESA campaign was an umbrella for various smaller campaigns with the aim of reintroducing clients to the wonder of South Africa through the lens of the Dream Hotels & Resorts destinations. Bold and simple designs were employed to have an immediate impact. The creative was showcased on all the most popular social media platforms including Facebook; Twitter and Instagram.
In addition to social media platforms temporary campaign sites were designed and launched for limited periods of time to support the social media campaigns. The #DIRTYWEEKEND campaign site was created to showcase the destinations that appealed to weekend warriors.
PROJECT DETAILS
CLIENT
Dream Hotels & Resorts
Date
August, 2017
CATEGORY
Branding, Digital Design, Marketing, Social Media